Why did you create this watch?

On a personal level, I was seeking a ladies watch that would serve as a dependable and reasonably priced daily accessory.

Given my background in watch design, my affinity for timepieces, and my experience working for brands such as Vacheron Constantin and Movado, I decided to turn this desire into a passion project by designing a watch myself.

After nearly a year of research, design work, and prototyping, I am thrilled to announce the launch of the Ethos collection - a high-quality and practical timepiece that meets watch industry standards and specifications.